Job Summary

The role requires a dynamic and experienced individual to work within their multifaceted role. 

It requires hands-on expertise in event management, stakeholder engagement, franchise communications, internal corporate communications, and content management. 

The role holder will play a pivotal role in elevating Wyndham's presence in the industry, strengthening partner and franchise relationships, and fostering a positive organisational culture.

Successful candidates will need to provide evidence of their right to work in the UK.

Responsibilities

Event Management 

Industry (Development) Events: 
•    Oversee the planning, execution, and on-site management of key industry events such as IHIF, ITB, WTM, ATM, HICSA, AHC, R&R, and others.
•    Work with regional Development teams to support industry conferences and development events, including stand design, collateral, advertising, and hospitality.

Partnerships & Sponsorships: 
•    Maximise ROI and brand impact through strategic management of partnerships like Questex, ensuring Wyndham is recognised as a leading industry player.

Supplier Collaboration: 
•    Work closely with internal teams and external vendors to ensure seamless event delivery.

Project Coordination: 
•    Act as the primary contact and project lead for all events, coordinating roles across Communications, Marketing, and Development teams.
•    Coordinate with Event Captains on logistics and execution.

On-site Activation: 
•    Be present at events to oversee execution, troubleshoot issues, and ensure smooth activation.

Campaign Management: 
•    Develop and execute pre- and post- event campaigns to generate leads, increase engagement, and amplify event impact.
•    Promote Wyndham’s brand through sponsored content, native articles, and social media during major hotel investment events.

Executive Summits:
•    Facilitate the planning, coordination, and execution of regional Executive Summits, managing all stakeholder involvement.
•    Collaborate with internal teams and external suppliers for seamless summit delivery.
•    Drive targeted messaging to enhance owner satisfaction and engagement during these events.

Communications

Franchise Communications:
•    Manage ongoing communication with franchise hotel partners, ensuring consistent messaging and updates.
•    Develop content for newsletters (e.g., CheckIn), Wyndham Community, and other channels.
•    Collaborate with Marketing and Central Operations to implement promotional campaigns and operational updates.
•    Innovate new methods for effective franchise communication.

Internal Communications:
•    Develop and maintain internal communication channels (e.g., newsletters, Microsoft Teams, Town Halls).
•    Curate and distribute engaging content to foster a positive organisational culture.
•    Collaborate with HR, leadership, and other departments to ensure consistent messaging aligned with company goals.
•    Support broader corporate communications efforts on platforms like LinkedIn and global channels.

Responsibilities (cont'd)

Development Marketing & Support

Content 
•    Lead content creation across B2B social media, video, newsletters, websites, and thought leadership platforms.
•    Ensure data accuracy and consistency across all content platforms.
•    Manage relationships with external agencies, overseeing deliverables and budgets.
•    Conduct sector competitive audits and monitor campaign performance, adjusting strategies as necessary.

Collateral & Brand Materials
•    Develop and update all/ any marketing collateral, presentations, pitch decks, brochures, and digital content that support development projects.
•    Source innovative branding and merchandising ideas to strengthen Wyndham’s market presence.

Stakeholder Alignment
•    Collaborate with Marketing and Development teams to align messaging and initiatives with project milestones and stakeholder expectations.

Ad-hoc projects 

•    Support special projects and initiatives as required, contributing to the broader strategic goals of Wyndham Hotels & Resorts.

Abilities/ Key Competencies/ Skills

Alongside the professional competencies outlined below, the successful candidate will demonstrate the fundamentals of Wyndham’s Count on Me! Service Culture to be Responsive, Respectful and Deliver a Great Experience.  This will form the cornerstone of their approach as they carry out all tasks with the Count on Me! Building Blocks in mind: Compassionate, Engaged, Dependable, Courteous, Engaged, Inclusive, Hospitable, Prepared and Personalised.

•    Exceptional communication, written and verbal
•    Social media savvy
•    Creative
•    External agency and budget management 
•    Eye for detail 
•    Relationship building
•    Organization and planning 
•    Out-going and dynamic
•    Initiative-taking and action-oriented 
•    Passionate about the hospitality industry 
•    Flexibility
•    Collaboration
•    Multi-tasking 
•    Entrepreneurial learning 

Experience/ Certificates/ Education

•    Strong knowledge of digital marketing, branding, and public relations strategies.
•    Excellent written and verbal communication skills with the ability to craft compelling narratives.
•    Knowledge of design platforms such as Adobe Creative Suite or Canva will be beneficial, but not necessary.
•    Ability to work in a fast-paced, dynamic environment with multiple stakeholders and deadlines.
•    Experience in event planning and investor relations is a plus.
•    Passion for hospitality, real estate development, and branding.
•    Demonstrable relevant B2B marketing and events experience.
•    Hospitality Management or Marketing Bachelor degree or above.
•    Excellent knowledge of Microsoft Word, Excel and PowerPoint.
•    Good knowledge of the hotel and real estate industries.